| Tuesday Takeaways |
If I’m being totally honest, before I had any sort of system for content creation (specifically on Instagram) as a Toronto wedding photographer, it was actually easier for me to stay consistent and come up with ideas to post when I wasn’t shooting. I felt on my game during off-season, but during busy season it felt impossible. Since I was just posting whatever I could think of every day, it would take me so long and needed so much brainpower. I just didn’t have the capacity to do it when I was busy. Sometimes I would go a month or more without posting a single thing. Can you relate?!
Take notes after a session. Jasmine Star, a social media educator, used to be a wedding photographer when I was first starting out. She used what she called the “3 and 3 Rule” that I still use to this day. It’s so simple – tell three things about the couple and three things about the session. It works for social media captions, blog posts… Any time you need to tell a story about the people in front of your camera.
Start a “Brain Dump”
Start a brain dump for content that isn’t related to your clients. It could be a note on your phone, a Google Doc, even a pen and notebook you always have with you. As long as it’s easily accessible, no matter where you are or what you’re doing, it’s perfect! Any time inspiration strikes, write it down. Before you know it, you’ll have a whole bank of ideas to refer to whenever you’re looking for something to say. Sort of like creating your own content prompts! (P.S. If you haven’t downloaded your FREE content prompts yet – grab it here!)
I’ve said this before – but don’t feel like you always reinvent the wheel. What do I mean by that? It’s easy to get caught up thinking that you don’t have anything original to say, or that you’ve seen a million posts about every topic. But here’s the thing – when lots of people are talking about it, it’s because lots of other people want to hear about it.
So think about some of the things you’ve seen online lately. I’m not suggesting that you copy anyone. You absolutely don’t want to do that! Topics like tips on what to wear, location ideas, or how to rock your engagement session, aren’t unique to one specific photographer. Everyone has their own preferences and ways of doing things. Put your own spin on it and share it with your audience!
Dedicate The Time
Want to up-level your social media game so you can become the consistent content creator you’ve always wanted to be?! Doing it all while spending less time on your phone (i.e. more time behind your camera)?! You need to check out my Simplify Your Content bundle!
* Are tired of feeling like managing your social media is a second full-time job
* Feel like you’re sliding backwards when you’re not creating content
* Get overwhelmed thinking about planning out your content so you only post when you can think of something to say
…“Simplify Your Content” is for you!
From planning, to caption writing, and streamlining the process, this is the exact system I use in my own business.