CRM Systems are Client Relationship Management Systems – and friend, let me tell you. If I could go back and change one thing starting out as a Kitchener Wedding Photographer – it would be to start using a CRM System on DAY ONE!
There are so many options out there, and I’ve tried a lot of them. Then I discovered Honeybook and haven’t looked elsewhere since! I’m not exaggerating when I say my Honeybook account is open on my computer 6 days a week.
No matter what you choose to go with, here are five reasons you need a CRM System ASAP:
Keep Your Shit Organized
Never lose another phone number, misplace an email, or forget the details of a contract again. Everything you could possibly need, from contracts to invoices to client data and so much more, will be held within your CRM System!
Having a solid, consistent brand is so important! A CRM system will help you keep everything on-brand to match your website, logo, and more.
No more wasting paper printing out every document relating to your clients! Everything is accessible online, and for most CRM systems, from an app as well.
Using a CRM system will allow you to add credit cards to your list of accepted payment methods. I know a lot of people shy away from accepting credit cards because the processing fees do add up – but trust me! Research shows that more than 80% of companies who accept credit card as a method of payment will see an increase in sales revenue upwards of 12%, even after accounting for processing fees!
Automation + Workflows
I had to save the best for last! It’s no secret that I’m a little obsessed with systems – and workflow capabilities within a CRM system are truly the key to starting. Workflows are like an automated, or semi-automated, to-do list, where your CRM will generate important documents for you. Fully automated systems will send an email without you even being at your computer! Semi-automated systems (my preference!) will prepare everything for you and notify you when it’s time to send.
No matter what system you decide to go with, I hope you’ll make this the year you set yourself up with a CRM. Whether you have one client or 100 clients, it’s never a bad time! Need help getting set up? CLICK HERE to get in touch!